Acquisition Strategy
Audience, offer, pain-point and market strategy built for premium residential and commercial demand.
THE SOLAR REVENUE ENGINE™ OFFER
FOR ESTABLISHED NIGERIAN SOLAR INSTALLERS
We Build Your Solar Sales Pipeline.
You Just Take the Appointments.
A completely done-for-you customer acquisition system engineered to turn high-intent residential and commercial solar demand into qualified consultations for your team.
THE LAUNCH PROMISE
15 Qualified Solar Consultations in Your First 60 Days
or we waive our management fee and keep working until the remaining consultations are delivered.*
No 12-month lock-in after the initial launch period. Ad spend and third-party platform costs are separate.
YOU INSTALL SOLARWe build the pipeline.
YOU TAKE THE CONSULTATIONWe handle the acquisition system.
YOU CLOSE THE PROJECTWe keep demand moving.
WHY MORELEADS
Built around revenue opportunity—not marketing activity.
MoreLeads builds acquisition systems for high-value service businesses. For solar companies, that means we are not interested in vanity metrics, follower counts or a dashboard full of cheap leads.
We focus on the path that matters: create demand, capture intent, qualify the buyer, book the consultation and follow up until the opportunity is ready for your sales team.
Your company stays focused on engineering, installation, estimating and closing. We operate the acquisition layer behind it.
COMPLETELY DONE FOR YOU
One system. Every acquisition layer.
We build the infrastructure, operate the campaigns and move prospects toward a qualified solar consultation.
Meta Campaigns
Creative strategy, targeting, campaign buildout, testing and ongoing optimization.
Google Search
Capture people actively searching for solar installation, energy savings and reliable power solutions.
Conversion Funnel
A dedicated landing experience engineered to convert paid traffic into project conversations.
Qualification
Location, project type, budget signals, decision-maker status, timing and system requirements.
Appointment Booking
Qualified prospects are moved toward a consultation, assessment or estimate with your team.
WhatsApp + CRM
Structured response, lead tracking, reminders and follow-up designed for how buyers communicate.
Retargeting
Keep your company in front of high-value prospects who need more time before making a decision.
Optimization
Continuous campaign refinement around lead quality, appointment flow and acquisition economics.
NEARLY ZERO LIFT
Your team should not have to become marketers.
We handle the acquisition infrastructure. Your team handles the part only your company can do.
MORELEADS HANDLES
- Strategy + campaign build
- Ad creative + copy
- Landing pages
- Tracking + lead capture
- Qualification
- WhatsApp follow-up
- Appointment flow
- CRM + retargeting
- Optimization + reporting
YOUR TEAM HANDLES
- 01 Complete onboarding
- 02 Take consultations
- 03 Provide estimates
- 04 Close installations
IMPLEMENTATION BONUSES
We don't just run campaigns.
We leave you with acquisition assets.
6 BONUSESBuilt Into Launch
Designed to remove friction and recover opportunities other campaigns lose.
01
BONUSSolar Savings Calculator
A branded qualification experience designed to turn current power costs into a reason to request an assessment.
Included02
BONUSPremium Solar Landing Page
A dedicated conversion page built around consultation generation—not a generic corporate homepage.
Included03
BONUSWhatsApp Conversion System
Initial responses, qualification prompts, reminders and structured follow-up for inbound opportunities.
Included04
BONUS90-Day Follow-Up Campaign
A nurture sequence for prospects who need more time before they are ready to purchase.
Included05
BONUSLost Lead Reactivation
Give us your dormant inquiries and estimate requests. We build a structured reactivation campaign around them.
Included06
BONUSSolar Authority Creative Pack
We turn your completed projects, proof and installation media into conversion-oriented creative assets.
IncludedMGUARANTEE
THE SOLAR PIPELINE GUARANTEE™
15 qualified consultations in 60 days—or our management fee stops until we finish the job.*
If we do not generate the agreed 15 qualified solar consultations within the first 60 days after campaign launch, MoreLeads will waive its ongoing management fee and continue working until the remaining consultations are delivered, subject to the guarantee terms.
PIPELINE GUARANTEE15 in 60
We keep working if we are short.
QUALIFICATION GUARANTEEBad fit? It doesn't count.
If a counted appointment fails the agreed qualification criteria, it does not count toward the 15.
*Guarantee applies only where onboarding, campaign approvals, agreed advertising budget, sales availability, service capacity and other program requirements are maintained. “Qualified consultation” is defined in the service agreement. Guarantee covers MoreLeads management fees only; ad spend and third-party costs remain the client's responsibility. MoreLeads does not guarantee closed sales, revenue or profitability.
WHAT COUNTS
We define “qualified” before a single ad goes live.
That prevents the guarantee from becoming a race to send your team low-quality form fills.
01Right geographyProspect is within the approved service territory.
02Active solar intentThey are genuinely evaluating a solar installation or assessment.
03Minimum project profileThey meet the agreed project-value or system criteria.
04Decision-maker accessOwner, business decision-maker or authorized representative.
05Valid contact informationReachable phone/WhatsApp and usable contact details.
06Agreed consultationThey have agreed to speak with your team about the project.
THE ECONOMICS OF QUALIFIED DEMAND
What a small number of the right opportunities can represent.
Until our founding Lagos solar partners produce publishable case studies, we show the economics transparently rather than presenting hypothetical results as client wins.
OPPORTUNITY MODEL 01
Premium Residential
2
installations won
₦8M×2=₦16M
At an illustrative ₦8M average project value, two won installations represent ₦16M in new sales.
OPPORTUNITY MODEL 02
Commercial Hybrid
1
project won
₦20M×1=₦20M
One qualified commercial buyer can materially change the acquisition economics of an entire month.
OPPORTUNITY MODEL 03
Mixed Pipeline
3
projects won
₦6Mavg.3=₦18M
A mixed residential/commercial pipeline can create meaningful opportunity without requiring hundreds of leads.
Illustrative opportunity models only—not client results, projections or guarantees. Actual outcomes depend on market conditions, offer, pricing, sales execution, project capacity and other factors.
FOUNDING LAGOS PARTNERS
We're selecting a small number of solar companies to build the first Lagos case studies.
We are not opening this offer to every installer. The first partners need installation capacity, professional sales follow-up and a project profile that gives the acquisition system room to work.
In exchange for being an early Solar Revenue Engine™ partner, qualifying companies may receive preferred founding-client terms and additional implementation support. Successful campaigns may be considered for a published MoreLeads case study with client approval.
Apply for Founding Partner Access → OFFER FAQ
Before you apply.
The program is deliberately selective because the guarantee only works when the installer can properly service and close the opportunities we create.
No. MoreLeads guarantees the acquisition output defined in the service agreement—not your team's close rate, installation revenue or profitability.
No. Media spend and third-party platform costs are paid by the client and are separate from MoreLeads management fees.
If it fails the qualification criteria agreed before launch, it does not count toward the 15-consultation guarantee.
No. The program is designed to be nearly zero lift for your team. We build and operate the acquisition infrastructure; you provide onboarding information, approvals and the sales/installation capability.
No. After the initial launch period, the program is designed to continue based on performance and fit rather than a 12-month lock-in, subject to the executed service agreement.
Very small operators without installation capacity, companies that cannot respond to new opportunities quickly, and businesses seeking low-budget lead volume rather than high-value solar projects are unlikely to be a fit.
PRIVATE GROWTH ASSESSMENT
Could 15 more qualified solar conversations change your next 60 days?
Tell us about your current installation business. We review every application for project economics, market, capacity and sales readiness before recommending Solar Revenue Engine™.
✓
This is an application—not a generic contact form.
IF ACCEPTED15 Qualified Consultations / 60 Days*
Or our management fee pauses until the remaining consultations are delivered.